Pricing
Simple, predictable pricing
Every plan includes a 14-day free trial and full access to Marli's AI models — higher tiers unlock deeper discounts, more integrations, and dedicated support.
Starter
Get started with Marli — full model access, everything you need to prove ROI.
Starting at
Included usage
- Included all marli models
- 450M / mo tokens included
- Up to 20 platform users
- 10 alerts
- 5 workflows
- 6 integrations
- 3 dashboards
Features
- All Marli Speed + Reasoning models
- CSV report exports
- Basic alerting (email)
- 30-day data retention
- Community support
Growth
Up to 15% off tokensScale usage and unlock deeper analysis with discounted token rates.
Starting at
Included usage
- Included all marli models
- 1B / mo tokens included
- Up to 50 platform users
- 25 alerts
- 15 workflows
- 12 integrations
- 10 dashboards
Features
- Everything in Starter
- Reason Pro + Insight Pro models
- Email + Slack alerts
- 90-day data retention
- Email support (48hr SLA)
Scale
Up to 25% off tokensFull platform access with priority routing, real-time alerts, and SSO.
Starting at
Included usage
- Included all marli models
- 2.25B / mo tokens included
- Up to 125 platform users
- 60 alerts
- 40 workflows
- 25 integrations
- 25 dashboards
Features
- Everything in Growth
- All Marli models including Ultra
- Priority model routing
- SSO / SAML + Custom branding
- 99.9% uptime SLA
Enterprise
Up to 30% off tokensMaximum savings, unlimited access, and white-glove support for strategic partners.
Starting at
Included usage
- Included all marli models
- 6B / mo tokens included
- Unlimited platform users
- 150 alerts
- 100 workflows
- Unlimited integrations
- Unlimited dashboards
Features
- Everything in Scale
- Custom integrations included
- Real-time data sync
- Dedicated CSM + white-glove onboarding
- 99.95% uptime SLA
Compare plans
A detailed breakdown of what's included at every tier.
Marli AI
| Feature | Starter | Growth | Scale | Enterprise |
|---|---|---|---|---|
| Speed models (Flash, Lightning) | ||||
| Reasoning models | Reason | Reason, Pro | All | All |
| Deep Analysis models | Insight | Insight, Pro | All | All |
| Token discount | Up to 5% | Up to 15% | Up to 25% | Up to 30% |
| Priority model routing | — | — |
Platform
| Feature | Starter | Growth | Scale | Enterprise |
|---|---|---|---|---|
| Platform users | Up to 20 | Up to 50 | Up to 125 | Unlimited |
| Tokens included | 450M / mo | 1B / mo | 2.25B / mo | 6B / mo |
| Dashboards | 3 | 10 | 25 | Unlimited |
| Scheduled reports | Weekly | Daily | Hourly | Real-time |
| Report export formats | CSV | CSV, PDF | CSV, PDF, XLSX | All + API |
| SSO / SAML | — | — | ||
| Custom branding | — | — | ||
| API access | — | Read-only | Full API | Full + Webhooks |
Alerts & Workflows
| Feature | Starter | Growth | Scale | Enterprise |
|---|---|---|---|---|
| Active alerts | 10 | 25 | 60 | 150 |
| Enabled workflows | 5 | 15 | 40 | 100 |
| Check frequency | Every 1 hr | Every 30 min | Every 30 min | Every 30 min |
| Alert channels | Email, Slack | Email, Slack, SMS | All + Webhook |
Integrations & Data
| Feature | Starter | Growth | Scale | Enterprise |
|---|---|---|---|---|
| Connected integrations | 6 | 12 | 25 | Unlimited |
| Custom integrations | — | — | Available | Included |
| Data sync frequency | Daily | Every 6 hrs | Hourly | Real-time |
| Data retention | 30 days | 90 days | 1 year | Unlimited |
| Historical backfill | 30 days | 90 days | 1 year | Full history |
Support
| Feature | Starter | Growth | Scale | Enterprise |
|---|---|---|---|---|
| Support channel | Community | Priority email | Dedicated CSM | |
| Dedicated Slack channel | — | — | ||
| Response time SLA | — | 48 hrs | 24 hrs | 4 hrs |
| Onboarding | Self-serve | Guided setup | Onboarding call | White-glove |
| Uptime SLA | — | — | 99.9% | 99.95% |
How billing works
Lytica is token-metered: your monthly plan includes a token allowance, and you pay for what Marli actually does — nothing per seat.
Tokens, not seats
Every plan includes a monthly token allowance. Tokens are consumed by Marli queries, alert evaluations, and keeping your integrations in sync — so you pay for usage, not headcount.
Everyone can use Marli
Because we don’t charge per seat, you can give your whole team access without multiplying the bill. Higher tiers add more users and larger token allowances.
Predictable, with discounts
Your plan fee is fixed monthly. Higher tiers unlock token discounts (up to 30% with annual billing), and if you consistently need more, upgrading is prorated automatically.
Frequently asked questions
Is there really a free trial?
Yes. Every plan starts with a 14-day free trial. We save a card so upgrading is one click, but nothing is charged during the trial. You get full access to Marli’s models so you can prove ROI on your own data before you pay anything.
What is a token and how many do I need?
Tokens are the unit of AI usage — a typical question uses a small number of them. Most teams comfortably fit inside their plan allowance; the in-app billing page shows real-time usage broken down by feature and user so there are no surprises.
What happens if I go over my token allowance?
We’ll flag it well before you hit the limit. You can upgrade at any time (prorated on your next invoice) or add more tokens — we never cut you off mid-analysis without warning.
How many integrations can I connect?
Starter includes 6, Growth 12, Scale 25, and Enterprise is unlimited. You can connect from our full catalog of live connectors and swap them anytime.
Can I change plans later?
Yes. Upgrades apply immediately and are prorated. Plans are billed monthly or yearly — annual billing saves 10% on the plan price and adds an extra 5% token discount — and you can upgrade, downgrade, or switch billing intervals right from the in-app billing page.
Ready to get started?
Start a 14-day free trial on any plan — nothing charged during the trial. Not sure which plan fits? Our team will help you pick, and every plan includes guided onboarding.