Manual data prep
Someone exports reports and pastes them in before AI can help.
Lytica reads your live systems directly.
Why Lytica
Your business does not need another AI tab.It needs an intelligence layer.
Answers from your live data, alerts when it changes, and actions you approve.
Compare
How Lytica compares.
Great tools, built for different jobs.
Built inBuilt inWith setup or limitedWith setup or limitedNot a focusNot a focus
| General AI | AI analytics | |||||||
|---|---|---|---|---|---|---|---|---|
| Capability |  LyticaBusiness operations |  ChatGPTGeneral work |  ClaudeReasoning + coding |  GitHub CopilotWriting code |  PerplexityWeb research | VViktorTeam automation |  MoraWarehouse BI | ZZenzo AISQL questions |
| Connects to your dataCRM, billing, warehouse | Built in 40+ built in | With setup or limited Via connectors | With setup or limited Via connectors | With setup or limited Developer setup | With setup or limited Limited | Built in 3,200+ integrations | Built in Warehouse-first | With setup or limited Databases only |
| Answers from live dataNot a stale export | Built in | With setup or limited With connectors | With setup or limited With connectors | Not a focus Code context | With setup or limited Web sources | Built in | Built in | Built in |
| AI DashboardsDescribe it, get a board | Built in | With setup or limited One-off charts | With setup or limited One-off charts | Not a focus | Not a focus | With setup or limited One-off charts | Built in | With setup or limited Reports |
| Alerts and workflowsRuns without a prompt | Built in | With setup or limited Scheduled tasks | With setup or limited Build it yourself | Not a focus | Not a focus | Built in | Built in Alerts | With setup or limited Plan-dependent |
| Takes action in your toolsWith your approval | Built in 30+ write integrations | With setup or limited Product-specific | With setup or limited Product-specific | Not a focus Code only | Not a focus | Built in | With setup or limited API + MCP | Not a focus |
| Native media workflowsBuilt for ad ops teams | Built in | Not a focus | Not a focus | Not a focus | Not a focus | Not a focus | Not a focus | Not a focus |
Connects to your data
CRM, billing, warehouse
- Built inLytica40+ built in
- With setup or limitedChatGPTVia connectors
- With setup or limitedClaudeVia connectors
- With setup or limitedGitHub CopilotDeveloper setup
- With setup or limitedPerplexityLimited
- Built inViktor3,200+ integrations
- Built inMoraWarehouse-first
- With setup or limitedZenzo AIDatabases only
Answers from live data
Not a stale export
- Built inLytica
- With setup or limitedChatGPTWith connectors
- With setup or limitedClaudeWith connectors
- Not a focusGitHub CopilotCode context
- With setup or limitedPerplexityWeb sources
- Built inViktor
- Built inMora
- Built inZenzo AI
AI Dashboards
Describe it, get a board
- Built inLytica
- With setup or limitedChatGPTOne-off charts
- With setup or limitedClaudeOne-off charts
- Not a focusGitHub Copilot
- Not a focusPerplexity
- With setup or limitedViktorOne-off charts
- Built inMora
- With setup or limitedZenzo AIReports
Alerts and workflows
Runs without a prompt
- Built inLytica
- With setup or limitedChatGPTScheduled tasks
- With setup or limitedClaudeBuild it yourself
- Not a focusGitHub Copilot
- Not a focusPerplexity
- Built inViktor
- Built inMoraAlerts
- With setup or limitedZenzo AIPlan-dependent
Takes action in your tools
With your approval
- Built inLytica30+ write integrations
- With setup or limitedChatGPTProduct-specific
- With setup or limitedClaudeProduct-specific
- Not a focusGitHub CopilotCode only
- Not a focusPerplexity
- Built inViktor
- With setup or limitedMoraAPI + MCP
- Not a focusZenzo AI
Native media workflows
Built for ad ops teams
- Built inLytica
- Not a focusChatGPT
- Not a focusClaude
- Not a focusGitHub Copilot
- Not a focusPerplexity
- Not a focusViktor
- Not a focusMora
- Not a focusZenzo AI
Sources: OpenAI · Anthropic · GitHub Copilot · Perplexity · Viktor · Mora · Zenzo AI
Model cost
Pay less per answer.
Fewer tokens, pre-planned model paths, and proprietary models.
Cost per answer
Lower cost, by design.
Fewer tokens
Only the context each answer needs.
Pre-planned model paths
Known work follows a set plan.
Proprietary models
Tuned for business data.
Marli Fast vs Anthropic
Claude Sonnet 5
up to 13× lower
up to 92% less model cost
Marli Fast vs OpenAI
GPT-5.6 Sol
up to 34× lower
up to 97% less model cost
Illustrative routine workload: 100K input tokens and 10K output tokens on Marli Fast, compared with public standard model rates in July 2026. Percentages are rounded, exclude platform fees and third-party tool charges, and do not represent every Marli route or workload.
Security
Useful access. Clear limits.
SOC 2 Type II in progress
WorkOS sign-in
SSO and org membership.
Org isolation
Credentials stay in your org.
Read-only by default
Analysis never changes data.
Approved writes
Changes wait for a person.
Fit guide
Is Lytica the right fit?
Choose Lytica when…
- Your data spans CRM, billing, and warehouse
- Operators need answers without a ticket
- You want alerts and workflows, not just chat
- Actions need human approval
Choose a specialist for…
- Writing code → Copilot, Codex, Claude Code
- Open-web research → Perplexity
- Semantic layer and dashboard authoring → BI-first tools
FAQ
Common questions.
Why not connect our data to ChatGPT or Claude?
You can, but then you build and run the connections, alerts, workflows, and approvals yourself. Lytica ships that layer.
How is a platform fee cheaper?
It replaces integration work and parts of the analyst queue. Each answer also costs less: fewer tokens, pre-planned model paths, and proprietary models.
Can Marli change data in our systems?
Only through write-capable integrations, and sensitive changes need your confirmation first.
What can our security team review?
Our controls, data handling, and isolation model. SOC 2 Type II in progress.
Bring us a real question.
Connect a source and test Lytica on your own data.